One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is
the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may
overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the
benefits of SEO, then this article is for you! Here are some of the reasons why SEO is important and why you should consider it as a
marketing technique. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared
to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a
substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can
be sure to get faster and more long-term results.